Monday, October 13, 2008

Generation Y Not?


Christine Hassler knows twenty-somethings. And a whole lot more.


As a best-selling author, counselor and motivational speaker, she’s in very high-demand.


Based in Santa Monica, Christine has made a career of researching and understanding issues that twenty-somethings commonly encounter. Now in her early thirties, she credits that understanding to her own experience with many of the same issues she faced in her twenties - everything from love, to heartbreak; career choices to body image issues.


“As a counselor, I ask the questions I call ‘The Twenties Triangle:’ Who am I, what do I want and how do I get it?”


Adept at spotting trends, especially as they relate to the 20-something sect, Christine has written not one, but two best-selling books, Twenty-Something, Twenty-Everything: A Quarter-life Woman's Guide to Balance and Direction (New World Library) and The Twenty-Something Manifesto (New World Library). She’s also a regular contributor to the Huffington Post, where she proffers advice on everything from relationships to adults who refuse to grow up (a phenomenon she's dubbed "adultolescence"). As a professional speaker, Christine leads seminars and workshops to audiences around the country.


Most recently Christine has formed a program for companies regarding the unique challenges that go along with hiring, attracting and retaining twenty-something talent – a common issue many businesses face today.


Generation Y, those born between 1978 and 1999, now make up over one-fourth of today’s workforce.


“The work ethics and attitudes of (Gen Y) are exponentially different from the Gen X’ers and Baby Boomers who are hiring and working with them,” she said. “The generational dynamic in the workplace today is increasing frustration and decreasing productivity. Employers and corporations are struggling to attract, motivate and develop Gen Y’ers who fuel aggravation due to their sense of entitlement and desire for instant gratification.”


Christine is confident there are ways to motivate these individuals. She said her program "empowers managers and executives to unlock the talent, loyalty, and work ethic of this emerging workforce."


“With the appropriate leadership and reinforcement, today’s twenty-somethings can become the type of employee who is vital to the success of a company,” she said.


For more information, visit http://www.christinehassler.com/
---
Seventy three percent of 18- to 25-year-olds have received financial assistance from their parents in the past year, and 64 percent have even gotten help with errands.

No comments: