The stores on Rodeo Drive opened their doors for L.A.'s Fashion's Night Out on Sept. 10 - an annual event concocted by Vogue editor-in-chief Anna Wintour to amp up retail sales for the sagging consumer goods industry.Rodeo was closed off to make room for foot traffic, food trucks and a ferris wheel was erected on the south end of the famous shopping strip. Chanel offered manicures, Lacoste hosted a Wii tennis tournament and several other stores offered free champagne and hors d'oeuvres while event-goers browsed the racks of high-fashion brands.
The only thing noticeably missing? People buying things.
Photo credit: Stina Samolov
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